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Digital marketing, its advantages, and its disadvantages
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Digital marketing, its advantages, and its disadvantages

Digital marketing benefits businesses of all sizes by allocating access to the mass market at an affordable price. Different from TV or print advertising, digital marketing gives room for truly personalized marketing. Digital marketing also comes with several challenges you should be aware of.  What then are the advantages of digital marketing: The key advantage of digital marketing is that a targeted audience can be reached through cost-effective and measurable means. Also, it increasing brand loyalty and driving online sales are part of the advantages.  A few of the benefits of digital marketing include: Trackable, measurable results - measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effecti...