Entertainment veteran Marcie Jastrow, who has served as senior vice president at Franco-American multinational corporation Technicolor, has joined forces with Shiba Inu Metaverse’s team, as stated by the announcement made on Monday.
In her statement, Jastrow states that she’s honored to be a part of the “amazing” project, adding that the meme coin has one of the most robust communities in the cryptocurrency sector.
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The former Technicolor executive will be primarily responsible for securing brand partnerships.
As brought out by the Cryptolifedigital, Shiba Inu Metaverse, which was originally announced in February, was introduced in late March. Virtual land went on sale in early April.
At the onset of May, the Shiba Inu team disclosed that users could start buying pieces of land with the help of the SHIB token.
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The meme cryptocurrency is currently trading at $0.000011 on major spot exchanges.
Technicolor has worked on such titles as Call of Duty, Resident Evil, FIFA, and others.