Cardano IOG Join Force with Colorado Satellite TV ‘DISH’ To Release A Loyalty Coin System On Blockchain

Dish, a satellite TV network based out of Colorado, United States, is leading the pack in terms of blockchain adoption. The firm is collaborating with Cardano Input-Output Global (IOG) to bring a blockchain-based decentralized loyalty program to its user base. The system will adopt features of Cardano’s native token.

It will be implemented through the identity services system developed by Atala PRISM. The two companies inked the deal back in 2021 during the Cardano blockchain summit.

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This deal was announced by Cardano’s CEO and by Cardano’s IOHK on its website.

The CRONUS Project

The mentioned MVP (Minimum Viable Product) based on the Cardano blockchain is a part of the CRONUS project which features IOG and DISH in a long-term collaboration to derive marketing strategies to cater to consumers. To get this goal achieved, the CRONUS project is built around the concept of issuing digital tokens to consumers via a loyal platform.

The tokens are minted on the Cardano blockchain and then cloned for issuance on DISH. While Cardano will track, mint, or burn tokens accordingly, IOHK will not have access to the wallet involved. The tokens will be named Boostcoins.

Customer information will also not be accessible. Instead, the Atala SDK will generate an unpublished decentralized identifier (DID) for each customer.

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How Cardano Gains

DISH’s collaboration with Cardano is a great step towards the adoption of blockchain technology by mainstream media and business entities. On its part, Cardano stands to achieve the network support alongside the DISH running several Cardano network nodes on its side. This will expands spike Cardano’s network activity and possibly attract more users and increase volume. Either way, the two companies gain.

Cardano’s On-Chain Data Shows Network Growth

As stated by the pool.pm data a week ago, the amount of native assets issued on the Cardano blockchain is currently  5,059,748, with 55,043 distinct minting policies. This represents a more than 8.64% increase in the past month. The number of Cardano wallets slightly rose in the past month to 3.36 million, while that of Plutus scripts rose by 5.47%.