In a move that’s making waves in both the cryptocurrency and sports worlds, Ripple recently grabbed the spotlight by advertising at an English Premier League (EPL) football stadium. The move, which prominently featured Ripple’s brand logo and name, occurred during an English Premier League match over the weekend, specifically during Saturday’s Bournemouth versus Arsenal game.
💥 WOW! 💥#Ripple advertisement at Bournemouth vs. Arsenal English Premier League game yesterday afternoon 👀
XRP WILL BE THE GAME-CHANGER IN THE FINANCIAL WORLD! 🌐 pic.twitter.com/29WtcCF1NC
— 𝓐𝓶𝓮𝓵𝓲𝓮 🍭 (@_Crypto_Barbie) October 1, 2023
Ripple At the English Premier League
The announcement was made through a tweet by prominent crypto influencer Amelie, who highlighted the presence of Ripple’s branding in the football arena. Given Ripple’s close association with the digital asset XRP, Amelie argued that this could be a game-changer for the global financial world. Ripple’s bold advertising move before a football audience has sparked enthusiastic responses from XRP enthusiasts and beyond.
Read Also: Shibarium, Shiba Inu’s Layer-2 Blockchain, Achieves Milestones Amid Market Challenges
Many individuals who watched the game confirmed sighting the Ripple advertisement and expressed bullish sentiments regarding XRP’s prospects. One notable crypto trader exclaimed, “Exciting to see Ripple’s presence in the EPL game! XRP’s potential is intriguing.” This sentiment was echoed by Brett Hill, the administrator of xSTIK, an NFT project based on the XRP Ledger (XRPL) blockchain.
Experience the power of #XRP at the Bournemouth vs. Arsenal English Premier League game yesterday afternoon. Join the global financial revolution with XRP – the ultimate game-changer. #Ripple pic.twitter.com/Ec0r9DF75M
— Brett Hill (@Brett_Crypto_X) October 1, 2023
Hill expressed his confidence in XRP’s future value and encouraged others to become XRP holders, stating, “Join the global financial revolution with XRP – the ultimate game-changer.”
Read Also: CREMATLUNC Deployment Delayed, but Normal Operations to Resume Soon
Ripple is set to continually promote its blockchain technology
Ripple’s decision to promote its crypto-based business to an unexpected audience is not an isolated incident. In June, it was reported that Ripple had strategically placed an advertisement near the head office of the US Securities and Exchange Commission (SEC) in Washington, DC. The billboard, positioned directly across from the SEC’s entrance, featured the message, “We’re building a better future for finance. Are you?” This clever positioning and message garnered significant attention from the crypto community and beyond.
These marketing endeavours by Ripple illustrate the company’s commitment to raising awareness about its blockchain technology and the XRP digital asset among diverse audiences. By reaching out to sports enthusiasts and regulatory bodies alike, Ripple is making a concerted effort to position itself as a leading player in the ever-evolving world of cryptocurrency and blockchain technology. The positive reactions from the community suggest that Ripple’s strategic marketing moves are being well-received and could potentially pave the way for wider adoption of XRP in the future.