Gucci, one of the popular fashion brands, will commence accepting Bitcoin, Dogecoin, Shiba Inu, and some other cryptocurrencies at chosen locations in North America, as stated by a report published by Vogue Business.
Customers will be able to make cryptocurrency payments with the help of a QR code.
CEO Marca Bizzari says that Gucci is “always” open to embracing new technologies.
The first locations to accept crypto are Wooster Street in New York, Rodeo Drive in Los Angeles, Miami Design District, Phipps Plaza in Atlanta, and The Shops at Crystals in Las Vegas.
As brought by cryptolifedigital, German Fashion house Philipp Plein commenced accepting cryptocurrencies last August after collaborating with crypto payment provider comfy. It waits to get $16 million worth of payment from cryptocurrency clients in 2022 in the middle of growing demand.
In February, Italy-based fashion designer John Richmond inked a partnership with Shiba Inu.
This is not the first venture of Gucci into crypto, Last May, the iconic brand released its first non-fungible token, which was inspired by the firm’s Aria collection. The item ended up selling for $25,000 at a Christie’s auction.
In January, the luxury fashion house formed a tie-up with digital character brand superplastic to release its collection of NFTs.