Ripple Finalized Fresh Partnership to Expand into European Luxury Market

In the quest to enable high-end and luxury retailers in the UK and Europe to crypto payments in-store through LUNU’s point of scale  (POS) terminal and online widget,  Ripple, the leader in enterprise blockchain and crypto solutions, has announced a partnership with Lunu to support the Berlin-based company’s luxury retailers in accepting cryptocurrency as a form of payment in-store and online using Ripple’s Liquidity Hub.

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The partnership focuses primarily on optimizing the exchange of cryptocurrencies for fiat money. To solve this task, Ripple’s Liquidity Hub will be used. This platform was developed by the Ripple team to simplify cryptocurrency adoption. It can be integrated on a turnkey basis and features an intelligent order routing to receive digital assets at optimal prices. In this way, Ripple Liquidity Hub user companies can seamlessly access crypto from various global venues, including centralized and decentralized exchanges and even OTC venues.

The joint use of RippleNet and Lunu’s point-of-sale (POS) terminals will be instrumental in providing an opportunity for high-end and luxury retailers in Europe and the United Kingdom to accept cryptocurrency payments in their stores.

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European Ripple

Ripple proceeds to grow its presence on many continents of the globe. After gaining momentum in the Middle East, it also rose in the presence, it is also increasing its presence I n Europe. The most successful year for the firm was 2021 when Ripple managed to double the number of transactions on RippleNet. Currently, the average annual volume of payments on the network is $15 billion.

Further expansion of Ripple’s partner network is likely and, as a consequence, legitimization of the use of both the company’s technologies and blockchain in general.

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